Zee Punjabi Breaks Records: Becomes the Biggest General Entertainment Channel Launch

Ludhiana, February 17, 2020 ( Karan Singh ) :- Zee Punjabi, the first ever General Entertainment Channel (GEC) of Punjab has become one of leading channels of Punjab in first month of its launch. With 31% share in the GEC category in Punjab and 8 out top 10 entertainment shows in Punjab Market being from Zee Punjabi, the channel broke several records.

Launched on 13th January, 2020, the channel has managed to create an impact with the viewers of Punjab.With focus on stories inspired by Punjabiyat, the content includes classic love story of 'Heer Ranjha', music reality show 'Sa Re Ga Ma Pa' featuring Gurdas Maan as mentor and Jazzy B, Sonu Kakkar and Jaidev Kumar as Judges and a skit based comedy show "Hasdeyaan De Ghar Vasde" with Gurpreet Ghuggi as the host.

Speaking on the achievement, Amit Shah, Cluster Head –North, West and Premium Channels, ZEEL said that Zee is known for creating emotionally enriching content. We are committed not just to create original content in sync with Punjabi culture but also break new grounds on regional language television with an understanding of the new consumption habits of TV viewers.

Speaking of the BARC ratings, Rahul Rao, Business Head, Zee Punjabi said that he want to thank our viewers for such a grand welcome. The credit for this achievement goes to entire team. While it validates our beliefs and our focus on the Punjabi Culture, we will keep working hard to bring out more stories of Punjab and Punjabis

The channel offers an extensive line-up of fictional and non-fictional shows including Heer Ranjha,, Khasma Nu Khani, Kamli Ishq Di, Tu Patang Main Dor and Vilayti Bhabhi etc. In the Non-Fiction genre, Sa Re Ga Ma Pa, Hasdeyaan De Ghar Vasde, Jee Aaya Nu and Aajo Jine Khedna Hai have also contributed to the successful launch of the channel.

Yamaha Introduces Street Fighter FZ 25 in BS VI

Ludhiana, February 05, 2020 ( Karan Singh ) :- India Yamaha Motor Pvt Ltd. as a part of its electrifying brand campaign "The Call of the Blue" has introduced the BS VI compliant FZ 25 along with unveiling the all new FZS 25 on Tuesday.

The BS VI model of FZ 25 will have a 249-cc Air Cooled, SOHC, 4 Stroke, Single-cylinder Engine on a lightweight frame (153 kgs) and dual channel ABS. With a maximum horse power of 20.8 PS at 8000 r/min and a maximum torque of 20.1 N・m at 6000 r/min, the feature loaded new FZ 25 gets attractive new features like "Multi-Function Negative LCD Instrument Cluster", "LED Day Time Running Lamp", "Class D Bi Functional LED Headlight", "Under cowling" and "Side Stand with Engine Cut-off Switch" in attractive color schemes.

All such equipment along with the upright street fighter riding position and a powerful and masculine design style sets the macho adventurer FZ 25 in BS VI to carve an adventurous experience out of Yamaha's excitement, style and sport. The BS VI FZ 25 will be available in India from April 2020. The details of the all new FZS 25 will be announced later this year.

Motofumi Shitara, Chairman, Yamaha Motor India group of companies said that while the new FZ 25 will command street adventure with a new heart revving experience, the company's objective to set the global racing excitement into Indian roads will close into a proportionate wholeness. In future, the company will look forward to bring more excitement on board as a part of its brand commitment in India.

Usha International Strengthens Its Portfolio of Sewing Machines Category in India

Ludhiana, February 03, 2020 ( Karan Singh ) :- Usha International, one of India's leading consumer durables brand,  organized an exclusive closed door 'Meet and Greet' event for their trade partners with the winner of 'National Film Award for Best Actress 2018' and Usha Brand Ambassador Keerthy Suresh in Chennai. The company also launched 19 new sewing machines, adding new models in the Usha Janome, Domestic Industrial as well as Industrial Garment Machine (IGM) range.

At the event, Keerthy Suresh interacted with Usha dealers, and some of Usha's high performing employees. This was followed by an interactive session with all those present and a photo-op with actor Keerthy Suresh.

Commenting on the event, Keerthy Suresh, Brand Ambassador, Usha International said that she is extremely happy to be a part of this event today and honored to be associated with Usha. She was a fashion designing student herself and being here today feels like a full circle. These sewing machines reminded me of her college projects. She thanks Usha for extending their love and warmth to her. 

Speaking about the Launch, Harvinder Singh, President-Sewing Machines, Usha International, said that this new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences."

He added that at Usha International, we value our trade partners and occasions like this take our relationships beyond the regular.  They give us an opportunity to acknowledge and express gratitude towards our partners for their continued efforts in making Usha International a leading consumer durables brand in India.

Sunil Kant Munjal’s New Book "The Making of Hero" Unveiled

Ludhiana, February 03, 2020 ( Karan Singh ) :- From a humble bicycle parts manufacturing business started by four partition-displaced brothers to a global force in the two-wheeler industry, the Hero Group has come a long way! The story of this historic journey, which in many ways mirrors the journey of Independent India, is the subject of Sunil Kant Munjal's new book 'The Making of Hero: Four Brothers, Two Wheels and a Revolution that Shaped India'. The book was launched here today in the presence of leading industrialists Sajjan Jindal of JSW Steel and Kiran Kumar Gandhi of the GMR Group, the author, and members of the Hero family. The book narrates a real 'Make in India' story that unfolded decades before the phrase entered popular lexicon. It captures, in myriad ways, the struggles that the Munjal brothers experienced while taking their modest business to great heights.

Sunil Kant Munjal, Chairman, Hero Enterprise said that when you look back at the journey of Hero, you see close parallels with the story of India's emergence. Hero Cycles was born out of a desperate attempt by his father and uncles to survive and provide for their families. However, with time, vision diligence and plenty of common sense, Hero evolved into a global force with leadership in multiple businesses. This book looks at how the Hero ecosystem was built, and the factors that led to the success.

 The book launch was followed by an interesting panel discussion: 'Togetherness Lesson for Gen Next' between Sajjan Jindal, Kiran Grandhi and the author, and moderated by eminent journalist Shekhar Gupta. Among various aspects, the panel spoke about the impact of elders in the family, forces of change, and the need for family members to communicate with each other even as the family grows new branches. The book, in fact, makes a deep dive into the 'family spirit' that pervades the Hero Group; one that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades.

 Sunil Munjal explained that the story of India's transport revolution is intertwined with the story of Hero Cycles. He has also tried to show how people in a poor agrarian economy with limited means of transportation experienced freedom through our bicycles, and later, in the 1980s, as a middle class emerged, experienced aspiration through our trouble-free and long-lasting motorcycles.

Hero began its journey in the 1950s by trading in and manufacturing bicycle parts. In subsequent decades, the founders diversified into bicycles, mopeds, automotive parts, motorcycles and scooters, and today the restructured group also encompasses service businesses and infrastructure. In 1986, thirty years after its inception, Hero Cycles became the largest bicycle maker in the world. In the next fifteen years, the motorcycle venture Hero Honda also became the largest in the world, and both pole positions are held firmly even today.

Mahindra Electric Launches New Brand Identity

Ludhiana, January 31, 2020 ( Karan Singh ) :- Mahindra Electric Mobility Ltd, a part of the USD 20.7 billion Mahindra Group, and the pioneers of electric mobility in India unveiled a new corporate brand identity with a new logo and tagline - 'Spark the New'. The new brand identity is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.

The identity also simplifies the portfolio so that the vehicles and hardware solutions are offered under ME branding and the software solutions are offered under NEMO branding. The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles. This move will help the brand approach the Indian and global markets with a clarity of purpose and a sharply defined identity.

The launch of the new brand coincides with the completion of over 200 million electric kilometers by Mahindra EVs on Indian road. The 200 million plus eKilometers done by Mahindra's electric vehicles has helped save over 22,000 metric tons of CO2 emissions in India. This translates into the need to plant over 10 lakh trees to absorb the equivalent levels of emissions.

The company also unveiled its new vision of being a leading brand in enabling customized electric mobility solutions through cutting-edge technology. The new identity intends to position the organization as the preferred e-mobility partner for OEMs across the globe.

Speaking at the launch of the new brand identity, Mahesh Babu, CEO, Mahindra Electric said that today, with a decade's worth of experience in electric vehicle technology, we are completely prepared to make India an EV hub and take our technologies global. Our new positioning is an acknowledgement of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products which make a positive difference to society.

He further added that our new identity truly recognizes the essence of 'Mahindra Electric' and there are no better words to capture this than 'Spark The New'. These powerful words resonate not just with us at Mahindra Electric, but are a clarion call for everyone to join the movement towards sustainable mobility.

The Finch, Premium Bar and Restaurant

Ludhiana, January 29, 2020 ( Karan Singh ) :- The Finch, premium bar and restaurant, has come up with an exciting event to set the last weekend of this month high on the right notes.  Known for its magnificence and luxury, the place is ready to offer the most amazing and eclectic activities for it's customers to enjoy the thrill of their favourite and Netflix's most watched series along with aromatic flavors of delectable cuisines and heavenly taste of slurping beverage concoctions.
The event happening on 31st of January  is based on the popular American series, Friends, is a tribute to the show. Named after the series only, the brand has organized a fun activity based on the show for it's customers where the winner will be rewarded with shots/beers/vouchers and some Friends' merchandise. On the top of it, anybody who will come dressed up in the outfits/merchandise based on the characters of the series, his/her one beer will be on the house. The band Summer Breeze will be playing hard rock, Indie, Rock, Country/Folk genres to keep the place thriving up to it's beats.

Cleopatra Celebrated Being She -"Being Beautiful From Inside Out" With Miss World 2019 2nd Runner Up & Miss World Asia

Ludhiana, January 28, 2020 ( Karan Singh ) :- BEING SHE-THE celebration of "Being Beautiful From Inside Out"  got kickstarted today as ace makeover expert Richa Aggarwal, Cleopatra Salon & makeovers flagged off a campaign that saluted womanhood and promoted the message of being beautiful from inside out.  Joining Richa Aggarwal in this innovative drive was Suman Rao, Miss World 2019, 2nd runner up & Miss World Asia and empowered women from different corners of India.

Cleopatra chose the occasion to keep with its customary vow of presenting a plethora of looks that defined features of women of substance who is strong-headed and optimistic women, be it a housewife or working women. Soiree marked the unveiling of Contemporary and inspiring looks for 2020 and makeover trends for the Millenials, who are shaping the world of style, beauty, and fashion with changing taste preferences. 

Makeover's preview encompassed a wide line of innovative and optimistic styles that reflected the tastes and preferences of modern age women and the latent potential of creativity showcased by Richa Aggarwal and beauty expert Harveen Kathuria. Joining the soiree was ace beauty expert Purnima Goyal who came from Jaipur to support the campaign.

From corporate to casual, edgy and Power-packed transformations were accentuated with Playful and avant-gardist eye makeup, futuristic braiding with vibrant highlights, cascading ponytails, wild and colorful graphic haircuts, feathery layered blonde hair and soft wavy looks. The sizzle reached its crescendo as the models showcased styles of substance that mingled with looks for millennials in 2020.  The glamorous evening also raised the curtain from the trends that will set the tone for spellbinding beauty and makeovers inspirations in the year 2020. Stunning Bahar Chawla along with beautiful models looked stunning wearing and showcasing trendsetting styles and looks.

According to Richa Aggarwal that we feel honored to have Miss Indian Suman Rao at Cleopatra, she has made country proud and remains a true example of women who are grounded, She is a  style and beauty icon, inspiring, confident and strong-headed and truly compliments the motto of Cleopatra of being beautiful from inside out. She truly reflects the characteristics of Cleopatra who was impeccably beautiful and relished laudable accomplishments. With Suman, we are going to kick start the campaign " BEING BEAUTIFUL FROM, INSIDE OUT, the campaign will signify the importance of Cleopatra's motto to attain inner beauty while retaining and nurturing outer beauty. In this endeavour, we have united with our global family of inspirational women in celebration of beauty excellence and inclusivity.

Looking impressed and smitten by the work of Cleopatra Suman Rao Was all praise and said that she has felt very happy to wear makeover curated by Cleopatra, She has heard a lot about their work and now she has got the opportunity herself to try their salon and makeovers. For different occasions, she has tried different looks and today she is loving this power-packed and contemporary look, which is young and fashion-forward and exudes a contemporary appeal, this has surely given a different dimension to her personality. She feels spellbound with her own look and art of transformation they possess. Their campaign BEING SHE is truly inspiring and works towards changing the notion about how people think of being beautiful, She is happy to flag off the campaign with them.