Mika Joins MTV The Junkyard Project to Urge Youth to ‘Dunk That Junk’

Mika Joins MTV The Junkyard Project

Ludhiana, October 27, 2016 ( Karan Singh ) :- Did you ever think the act of cleaning could be fun. We bet not. Cut through the drudgery by turning on Bollywood's favorite singer Mika Singh's brand new foot-tapping anthem for MTV 'The Junkyard Project' and make the act of cleaning fun. The lyrics of the anthem have been crafted in a manner that they blend perfectly with Mika's vocals and energetic vibe to urge youngsters to take charge of cleaning up India with his quirky anthem, 'Dunk that junk'.

The Junkyard Project is a unique take on Swachh Bharat Abhiyan by MTV to mobilize the youth to take a stand on cleanliness and take on the challenge of turning dirt into art. MTV tied up with 300 colleges and mobilized the 'Junkyard Army' of over 30,000 students across India, who got together to clean up neighbourhoods and beautify 300 junk spaces as live music motivated them. Now, MTV along with -the King of Indie-pop, Mika has created the adrenalin fuelled 'Dunk That Junk' anthem to give this young army a pumping new war cry! The 'Dunk that junk' anthem by Mika is a total dance worthy number and will make young people get up and get cleaning. The rendition of the anthem is a complete earworm making it totally share-worthy on social media platforms incorporating an important lesson in a fun, musical way.

On his quirky composition for MTV The Junkyard Project, Mika Singh said that it is extremely fulfilling to compose an anthem that brings the youth of the country together for a good cause. It is heartening to see a iconic youth brand such as MTV stepping in to help make India clean through an exciting initiative such as MTV The Junkyard Project. Keeping in line with MTV's efforts, the anthem 'Dunk that Junk' has a very young appeal making the whole cleaning process a lot more fun and exciting. He hopes the anthem reaches out to a lot of youngsters and serves its purpose of motivating them to do their bit for India.

CRISIL Assigns‘A+/SAtable’ Rating for Manappuram Home Finance Pvt. Ltd.

Manappuram Finance Ltd.

Ludhiana, October 27, 2016 ( Karan Singh ) :- Leading credit rating agency CRISIL has assigned its "A+/stable" credit rating to the long term bank loan facility of Manappuram Home Finance Private Ltd (MHF). The rating reflects managerial and financial support received from the parent Manappuram Finance Ltd. and adequate capitalisation.

According to CRISIL, Manappuram Home Finance is adequately capitalised for the expected scale of business following infusion of capital of Rs.55 crore in fiscal 2016, taking its total paid up capital to Rs.100 crore. Additional infusions are expected to support capital adequacy and keep the gearing at around 5 times over the medium term. These rating strengths are partially offset by a small scale of operations with a limited track record, a modest earnings profile, and exposure to inherent risks relating to the affordable housing finance segment.

The expectation of support from the parent is driven by the strategic importance of the company to the Manappuram group in diversification of its financial product suite. The business is scalable and is expected to grow materially over the medium term. Manappuram Finance Ltd. holds 100% of the equity in Manappuram Home Finance. The parent has infused growth capital and will infuse additional capital as and when required. Furthermore, its Managing Director, V. P. Nandakumar, along with another director, is represented on the board of the company. CRISIL believes Manappuram Home Finance will continue to receive strong financial and managerial support from its parent, while maintaining adequate capitalisation, over the medium term.

Samsung Launches All New My Galaxy ‘The All You Need App’

Mandeep Bhatia launching My Galaxy app

Ludhiana, October 25, 2016 ( Karan Singh ) :- Samsung India today announced the launch of its new version of My Galaxy application, an entertainment hub and life-services application exclusively available to Indian users of Samsung Galaxy mobile devices. As compared to its predecessor, the user experiences in the new My Galaxy application has been significantly enhanced to provide a unique all-in-one experience to consumers. My Galaxy, which was unveiled last year along with Samsung Z3 smart phone, has 10 million downloads on Google Playstore so far.

Mandeep Bhatia, Director, Consumer Engagement, Samsung India Electronics, said that at Samsung, we continuously strive to create value for our customers by providing differentiated solutions and services coupled with innovative devices. The new My Galaxy has been developed keeping in mind the Indian consumers and their smartphone usage habits. It is a testimony to our passion for innovation and localization.

Developed completely by Indian R&D team at Samsung R&D Institute (SRI), Bangalore, the new My Galaxy serves the diverse needs of consumers through a single application that is deeply integrated with the partner ecosystem.

Dipesh Shah, Managing Director, Samsung Research India, Bangalore said that the application has been designed to deliver a simple and seamless experience to consumers by a team of our user experience designers, tech experts and great collaboration from our partners. We strongly believe that it would help de-clutter the device, by bringing everything that consumers use their smartphones for, at one place with ease and convenience.

The new My Galaxy application features an intuitive one page design for ease of use. The application amplifies entertainment with videos, music and gaming. It also gives quick access to services such as cabs, movies, recharge and bill payment, food ordering, travel, hyper local deals and Samsung Care, among others. It provides consumers the convenience of a single destination for all their needs with respect to services. Users can now do away with multiple applications, reducing memory constraint and the need for many logins.

‘Videocon Connect Young Manch’ Commences Auditions for Season 4 in Amritsar

Videocon Connect Young Manch Winner

Ludhiana, October 25, 2016 ( Karan Singh ) :- After receiving stupendous and encouraging response to the first, second and third seasons of youth talent hunt program 'Young Manch', Videocon Connect the dynamic arm of the $10 billion Videocon Group today staged the 1st round of auditions for contestants at Alpha Mall, Amritsar. More than 100 participants registered their names for auditioning in the Mega Contest. The Contestants danced and sang to the beats of peppy music making the audition venue lively and energetic. They received exciting gifts for their action-packed performances.

The performances were adjudged by a trusted panel of judges who pronounce winners on the basis of pre-defined criteria. Sugandhi and Rhimjhim emerged out to be the lucky winners in singing category and street dance group from Amritsar and Vijay were adjudged as winners in dancing category. The winners will now compete in the city finale.

The audition rounds are hosted in the chosen Colleges and public places such as Shopping Malls of selected cities across Punjab and is a 3 tier format. The winning participants chosen during the first round of auditions then compete at city levels and eventually pitch against the best of the best at the Grand Finale of the program.

Speaking about Videocon Connect Young Manch, Arvind Bali, CEO, Connect Broadband and Videocon Telecom, said that after the ecstatic success of the previous seasons of 'Young Manch', we are pleased to announce the fourth season of our youth oriented program. The initiative has endowed the country with talent like Rupali Jagga, Himanshu Kanohjia and others. We plan to go bigger with each passing year, scout the best of talent, and give them a platform to showcase it.

Finolex Pipes Enters Limca Book of Records

Limca Book of Records Certificate

Ludhiana, October 25, 2016 ( Karan Singh ) :- Finolex Industries Ltd, one of the largest pipes and fittings manufacturer in India has been awarded with the National Record certificate by The Limca Book of Records for conducting the largest number of plumbers meets organized simultaneously across 26 states and 58 cities on 11 March, 2016.

The activity which was carried out on the occasion of World Plumbing Day was recognized and appreciated by senior plumbers across the country, appreciating the initiative and the company's dedication in creating a well-trained eco system for new plumbers. The meets focused on the importance of skilled plumbers in the country. More than 3,000 plumbers participated in this activity.

Nitin Kulkarni, President- Sales & Marketing, Finolex Industries Ltd. expressed his gratitude, by saying that we would sincerely like to thank the Limca Book of Records team for awarding us the certificate and acknowledging the work done by Finolex Industries. He added that we feel great pride and greater responsibility to conduct similar activities in the future, while attempting to empower the plumber community with skills required for the job. Skill development is the first step towards employment generation and a better lifestyle. The contribution of the construction industry in the country's GDP is significant, and plumbers are one of the important pillars of this industry. Finolex takes active part in training and development of the plumbers. We have already collaborated with Kushal- a training wing of CREDAI Pune Metrofor training plumbers in the country.

The plumber meets were aimed at imparting training about the best industry practices and technologies to plumbers and felicitate them for their contribution towards maintaining hygiene, sanitation, and saving water. The response from the plumbing community for this event was encouraging. While the company continues its interaction with the plumbing community by conducting plumbers meet throughout the year in various parts of the country, going forward, it also plans to increase the size and scale of these events.

TVS TYRES:Co-Presenter for Asian Champions Trophy 2016

TVS TYRES

Ludhiana, October 23, 2016 ( Karan Singh ) :- Continuing its strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Highway Tyres in India, associates with Asian Champions Trophy 2016 by becoming the Co-Presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This association adds on to the brand's prestigious list of previous associations with other sporting events like; Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others.

Commenting on the association, P. Vijayaraghavan, Director, TVS Srichakra Ltd. said that we feel proud and happy to be the co-presenters for the Asian Champions Trophy this year. Through this partnership, we aim to elevate our brand recall to a much larger audience and feel that it will add value to both our brand as well as business. The association with Asian Champions Trophy aligns the brand with a premier sporting event and a dedicated fan base. Sporting platforms like these augment our strategy to reach out to our customers.

Top six Asian teams will be participating in this tournament and it will be a great season of hockey across the continent. Post the launch of new identity, TVS TYRES has associated with many such sporting events and this latest association with Asian Champions Trophy is in line with the brand's strategy and ongoing engagement with sporting events to enhance brand visibility.

NBHC Honours as ‘Agri Commodity Warehousing Company of Year’

NBHC

Ludhiana, October 20, 2016 ( Karan Singh ) :- National Bulk Handling CorporationPvt. Ltd. (NBHC), India's leading provider of integrated commodity and collateral management services, procurement, handling, storage was awarded the Agri-Commodity Warehousing Company of the Year in a ceremony held in Mumbai. The award was part of Warehousing Excellence Award 2016 ceremony organized by Kamikaze.

The Award was presented to NBHC in recognition of the Company's outstanding contribution to the agri-ecosystem in India. Every nomination received was researched and thoroughly evaluated by an elite panel and Advisory Council members, which unanimously declared NBHC as the winner of the award.

Speaking on this recognition, Anil Choudhary Founder, Managing Director& CEO, NBHC said that we are extremely pleased to receive this award and it is a vindication of our continued commitment to the cause of the farmers, processors and traders, our corporate clients, partner banks and associates who have trusted us and encouraged us to excel. NBHC is committed to contributing to India's agricultural growth, and this award reinforces our commitment towards augmenting agri-business as a key driver of India's economic growth and competitiveness.

NBHC has a proven track record of successfully managing assets worth Rs. 88,500+ crores (Cumulatively) for 55 banks as well as the widest pan-India warehousing presence with more than 2000+ warehouses across 23 states - adding up cumulatively to about 35 million metric tonnes agri-commodities under management. It has 44+ functional QA labs and 200 + mobile labs for quality testing of around 170 agri-commodities, as well as pest management services across 15 states.

DishTV Increases Focus on HD:Adds New Regional HD Channels

DishTV

Ludhiana, October 19, 2016 ( Karan Singh ) :- Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia's largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi, Kannada, Bangla & Telugu.

Announcing this new development Arun Kapoor, Chief executive Officer, DishTV India said that DishTV has always taken a lead in enhancing TV viewing experience and exploring opportunities to bring wholesome entertainment to the audience. With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of 4 new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.

Having already built a strong connection with the regional speaking audience through their regional channels in HD such as Gemini HD in Telugu, and Sun TV HD, Sun Music HD and KTV HD in Tamil, the addition of 4 more new channels exemplify DishTV's commitment to cater to a wide range of viewers in all the regions. The newly added channels from DishTV include Zee Talkies HD, Colors Kannada HD, Colors Bangla HD and ETV HD.  With these measures, DishTV has taken the total count of HD channels from 51 to 55.

DishTV's newly added channels will be available to the subscriber for a free preview till November 1, 2016.

Mercedes-Benz Partners With Laureus Sport for Good in India

Mercedes-Benz India

Ludhiana, October 19, 2016 ( Karan Singh ) :- Mercedes-Benz, the most celebrated luxury automobile brand in India, today chartered a new path to contribute back to society. Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus-supported programmes in the country, OSCAR and YUWA.

The collaboration will see the two sport for development programmes located in Mumbai and Jharkhand benefit from support to reach more children, empower and develop young women and girls, using sport to encourage themselves to reach their potential in life.

The announcement continues Mercedes-Benz India's philosophy of taking a social responsibility lead, promoting education as a key pillar of societal engagement and development.

Laureus Sport for Good supports sport for development programmes which improve the lives of children and young people in disadvantaged communities. The organization helps the youth achieve the best with their given potential focusing on women and girls to promote equality, empowerment and safety.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented on the association that as inventors of the automobile, Mercedes-Benz has been creating mobility solutions and driving positive change in the lives of people across the world. As a responsible corporate citizen, at Mercedes-Benz we have a philosophy of social contribution, and call it 'beyond businesses. He added that pursuing this philosophy, we have decided to associate with our global partner Laureus Sport for Good in India, and use the power of sport as a social development tool. Believing in the ideology of creating a better future for everyone, Mercedes-Benz firmly supports creation of such opportunities for children and adolescents who have the potential to make the world a better place. As we grow in this dynamic country, we are glad to partner with Laureus and support OSCAR and YUWA, supporting them in making a positive change in the lives of children and young people.

Sean Fitzpatrick, Chairman of Laureus World Sports Academy, said that this is a major boost for the work Laureus does in India and the partnership with Mercedes-Benz India will have a dramatic effect on how many young people we are able to help. We are delighted to support two new promising programmes OSCAR and YUWA which will have a deep impact on the girls in these communities and further prove how sport can change lives.

Ashok Rathod, Founder and Director, OSCAR Foundation commented that we are very excited to work with two great organizations like Mercedes and Laureus sport for good. For our work to be recognized by them is a great achievement for the OSCAR Foundation. Coming from low income families, there are many serious issues that young girls are faced with today, gender inequality, child marriage and the high risk of being sent to work at a very young age, at the expense of their education. We know that sport has the power for social change, working across 8 slum communities in Mumbai, this partnership is going to tackle these issues and give 240 underprivileged girls the confidence and life skills needed to complete their education and become active roles models for their own community development.

Kansai Nerolac introduces Excel Mica Marble:India’s First Acrylic Emulsion with Mica and Marble

Nerolac Excel Mica Marble

Ludhiana, October 19, 2016 ( Karan Singh ) :- Homeowners across the country are gearing up for the much anticipated festive season. They also have a to-do list that goes on and on.

Home painting is at the top of this list for most of us. Selecting paints is difficult. We need to weight factors like durability, lasting appeal and most importantly, will the paint withstand the onslaught of harsh weather conditions?

Kansai Nerolac Paints Ltd, one of India's leading paint companies has launched India's first paint for exteriors that combines the inherent durability of Mica with the smooth shine of Marble.

Nerolac Excel Mica Marble has a unique formulation of Mica particles and Marble boosters. Combined Mica-Marble transform exterior paints into a protective and aesthetically appealing shield for walls from the onslaught of the elements like heavy rain.

Excel Mica Marble has enhanced mica particles that form a multi layered sheets. These reduce the intensity of the water droplet as it passes through each layer, providing excellent water barrier to the walls. Mica is also elastic in nature and can withstand hairline cracks. The special grade of mica and marble provides enhanced barrier protection, paint film reinforcement, increased inter-coat adhesion and toughness. UV rays of the Sun act as bleaching agents making walls fade over time. High quality Marble pigments in Nerolac Excel Mica Marble acts as an anti- UV agent keeping homes up to 5-degrees cooler. Mica Marble Acrylic Emulsion Paint is suitable for applying for exteriors of houses, architectural and commercial buildings.

To highlight these extreme performance attributes of toughness and shine, a TVC featuring ace cricketers Suresh Raina, Brendon Mc Cullum, Dwayne Bravo, Ishan Kishan and Ravindra Jadeja from the IPL team Gujarat Lions has been launched.

Kansai Nerolac Mica Marble Acrylic Emulsion Paint is retailing at all major stores at a price range starting from approximately Rs. 300.

Cricket Cafe & Brewpub Smaaash Now in Ludhiana

SMAAASH

Ludhiana, October 17, 2016 ( Karan Singh ) :- SMAAASH Entertainment Pvt. Ltd., today announced the launch of its first sports-centric immersive & interactive entertainment and gaming centre 'SMAAASH' in Ludhiana marking its first footprint in Punjab.

After giving an impactful experience to residents of Gurgaon, Noida, Mumbai, Hyderabad and Bangalore. SMAAASH marks its entry in Punjab with its first centre in Ludhiana. SMAAASH brings to the city a never-seen-before gaming experience with fresh concepts, powerful simulative technology and innovative design. The newly opened 10,000/- sq. ft. center is the next link in the chain of the country's premier urban sports parks business.

Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash presents an unmatched range of games that offer a superlative experience, and combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience along with the best quality food.

Shripal Morakhia, Chief Imagination Officer, SMAAASH Entertainment Pvt. Ltd. Said that SMAAASH is a labour of love for me. Every experience enjoyed by a patron is a personal success. At SMAAASH we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We are bringing to Ludhiana, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design. Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and play out their dreams.

Cricket icon Sachin Tendulkar has been an integral part of the Smaaash family since its inception in 2012. On the other hand, one of the world's leading batsmen, Virat Kohli is signed as the Smaaash Youth Icon. Last year, Smaaash also tied up with football superstar Cristiano Ronaldo to launch its first Smaaash Soccer Centre in Dubai and Jeddah.

Sachin Tendulkar, Brand Ambassador, SMAAASH said that SMAAASH has constantly upped the ante on providing an immersive experience to people who love sports and wish to have fun beyond the stress of daily lives. Smaaash not only redefines sports entertainment, but also allows one to experience these thrilling activities as a participant. We now add another feather to our hat with our reach in Punjab with the Ludhiana facility centre and it is slated to be smashing as never before.

The newly opened center marks Smaaash's first footprint in Punjab, the chain of the country's premiere urban sports parks, and boasts of a 360 degree cricket simulator where one can experience first-hand the exhilaration of facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper while playing Football Super Keeper. One could fulfil the need for speed and feel the G-force by trying X2Racing, or alternatively just enjoy friendly banter at the arcade games.

At Smaaash Ludhiana, one can also immerse oneself into virtual reality technology that is so close to reality that it completely absorbs one's senses. A mix of motion & positional tracking, virtual reality high definition Head Mounted Displays (HMD), along with a state of the art graphics engine that renders in real time, adds the high definition thrill to adventure gaming. Games like Walk The Plank, Finger Coaster, Art of Attack and many more provide for a completely immersive experience and transfer you to a world beyond your wildest imagination.

The launch of SMAAASH Ludhiana also commemorates the launch of Mighty Small Café & Bar in Ludhiana. Its an English pub inspired café concept with micro brewery, its soothing interiors which hosts a character of worn out walls with old rustic wooden drawer panelling with cosy amber lighting and modern furniture. It's designed keeping mind the patrons of Ludhiana who is well travelled and acquainted to a modern Pub culture. English Pub theme has elements that exude fun, joy and vibrancy. A café designed for young & the old and those who are kids at heart, the idea is to have a place so alive that it reflects life as mighty as possible. This café, with its quirky décor, is also serving for the 1st time- Freshly Brewed Beer.

Reliance Jewels Launches Two New Collections IRISSA & Charmz

Reliance Jewels

Ludhiana, October 17, 2016 ( Karan Singh ) :- Reliance Jewels launches two new unique collections to celebrate this festive season with a bang-IRISSA for women & Charmz for kids. Women can revel in the festive spirit with IRISSA, a combination of distinctive, light, iconic and edgy designs crafted to adorn every woman's mood in the most stylish way. Also adorn your children with Charmz, a delightful range of jewellery lovingly crafted for your young ones. The collections comprise of pendants and they are available in gold and diamond.

The IRISSA collection features a range of unique designs keeping in mind every woman's desire to be unique. This evolving collection is the perfect choice for women not only in the boardroom but also at your evening outings, meetings and family parties. You can wear the pieces of one set in different ways to help you create different looks for each day of the week.

The Charmz collection exhibits cuteness in every design and each piece is a precious gem for your priceless gem. The Charmz trinkets are a perfect little gift to celebrate the moments of joy with children. The designs have fun themes and motifs suited for the tastes of the little ones comprising of elements from the animal kingdom and the fruit world.

The Spokesperson Sunil Nayak, CEO of Reliance Jewels said that Reliance Jewels has always strived to create products that will appeal to the modern Indian women. Every woman believes that the jewellery they wear is an image of what they are and jewellery has always been an important part of every culture in India. He further said that the idea of IRISSA comes with multiple permutations and combinations that define a woman's personal style allowing her to alter and amend her jewellery to suit one place called everywhere. As for Charmz, we created this collection of fun and unique pieces especially for the little ones to treasure their happiness forever. These gems complement your gems in their special moments.

Kraftly Launches “Khushiyan with Kraftly” Their First Ever Diwali Sale

Kraftly

Ludhiana, October 16, 2016 ( Karan Singh ) :- Kraftly is all set to deliver joy with the biggest sale in its history - Khushiyan with Kraftly - Diwali Fiesta from 13th to 19th October. Kraftly - India's leading buy-and-sell platform for unique products and brands - will be rewarding its customers with unique products at tempting discounts and surprise gifts across several categories for a whole week. So, get ready to shop more and save big this festive season!

Starting from the 13th of October, Kraftly is organizing a 7 day deals marathon, wherein its customers will be choosing from thousands of unique products, with amazing discounts from 20% to 70%. The most distinctive part of this sale is that with Diwali approaching, the sellers on Kraftly are themselves giving big discounts and spreading festive cheer. 5 lucky winners will get surprise gifts from Kraftly every day, which will range from trendy watches to classy wallets. The platform is encouraging each individual to shop their heart out, and unwrap happiness with huge deals and discounts.

Speaking about the Diwali Fiesta, 'Khushiyan with Kraftly', Saahil Goel, Co-Founder & CEO, Kraftly said that we are excited to bring this sale to our customers this Diwali. Kraftly has selectively curated and sourced the best of the best products from our sellers, and come up with offers with discounts on products of up to 70%. With the sellers we have got on-board; our customers will be witnessing products available exclusively on Kraftly. With a wide range of collections spanning across various categories, we are aiming to be the one-stop shop for all your Diwali requirements, be it shopping for yourself or unique gifting options for your friends.

Apart from the surprise giveaways, the most exciting point of 'Khushiyan with Kraftly' is that after shopping from a plethora of unique products, one lucky shopper will be winning an iPhone 7 at the end of this month.

Elaborating on this sale, Akshay Ghulati, Chief Business Officer, Kraftly said that for this week, Kraftly customers are in for a treat like never before. Kraftly is all set to delight its customers with an extravagant range of products to choose from, apart from amazing offers and fantastic discounts. We are very excited to start this campaign, and with the kind of products that we have and the discounts our sellers are offering, we are already seeing a big increase in sales in our first few days of the sale.

‘Videocon Connect Announces Launch of Young Manch’ Season 4

Videocon Telecom Connect Broadband

Ludhiana, October 14, 2016 ( Karan Singh ) :- Videocon Connect today launch season 4 of their acclaimed youth talent hunt program 'Young Manch'. The fourth season of Young Manch aimed at scouting fresh talent from the fields of acting, dancing, and singing had contestants from previous seasons to welcome and cheer the fresh talent of this year.

'Young Manch' is a distinctive podium for youngsters to project their distinctive talent in fine arts. The program was kicked off three years ago to embark upon a bond with the youth and strengthen their association with a zealous brand that Connect Broadband and Videocon is. 'Young Manch' as a youth inclined forum has always been immensely famous and has received an overwhelming response from youngsters.

The rigorous scouting of talent is hosted in the chosen Colleges and public places such as Shopping Malls of selected cities across Punjab and is a 3 tier format. The winning participants chosen during the first round of auditions then compete at city levels and eventually pitch against the best of the best at the Grand Finale of the program. The initiative is promoted on a grand level through ground and above ground activities including Facebook and YouTube and is hosted by famous RJs of popular Radio Stations ensuring constant engagement. The program is adjudged by a trusted panel of judges and winners are awarded at each level of the competition with mobile phones/tablets and latest LED TVs. The winner of Videocon Connect Young Manch Season 4 will be sponsored by Connect Broadband and Videocon Telecom to pursue his/her interest in a course of their likes in Indian or Foreign University. To register for auditions of 'Videocon Connect Young Manch' just give a missed call on 1800 137 2020 or visit www.connectzone.in/youngmanch

'Young Manch' has given this country a reservoir of exceptional talent. The winners of 'Young Manch' have carved a niche for themselves in their respective fields.

To start with Rupali Jagga, the winner of the first season of 'Young Manch', is already a bollywood celebrity and made a huge mark in recently concluded Zee Sa Re Ga Ma as top finalist. She is now starting on a journey to international stage with leading bollywood stars. Himanshu Kanojia who won the second season of 'Young Manch' has been shortlisted for fervently awaited TV reality show 'Indian Idol' and has begun his journey with a bang. Sumit the suave winner of 'Young Manch' 3 is singing a song for a music album that boasts of names like the ace music director Parmish Verma and celebrated singer Jassi Gill. And not just singers, 'Young Manch' has also provided the ideal podium for artists like Jai Harshvardhan, Radhey Shyam and Ruchika Dhankar, who have had the opportunities to appear on TV advertisements, TV serials and reality TV shows like 'India's Got Talent'.

'Young Manch' gave these youngsters the confidence that their talents had potential and that it deserved to be recognized and rewarded.

Arvind Bali, CEO, Connect Broadband and Videocon Telecom, Said that after the ecstatic success of the previous seasons of 'Young Manch', we are animated to announce the fourth season of our youth oriented program. Our initiation has been widely welcomed and hugely accepted and is moving to the right direction as it has given our nation the talents like Rupali Jagga, Himanshu Kanojia and others. He further added that we plan to go bigger with each passing year and intend to scout the best of talent and also to give them the right platform to showcase their craft and progress in their fields.

IK Gujral Punjab Technical University Signs MoU with Brock University of Canada

Buta Singh Sidhu with Parvinder Burn

Ludhiana, October 14, 2016 ( Karan Singh ) :- IK Gujral Punjab Technical University has inked an agreement with Canada's leading Government institution, Brock University of Canada to help students of its affiliated colleges to complete their further studies in Canada.

Dr. Buta Singh Sidhu, Dean Academic Studies of IKG PTU, who had been in Canada last month, announced this here today at a Symposium of Education Partnership Programme for its affiliated colleges.

Addressing over 20 representatives from its different affiliated colleges, Dr Sidhu said that the tripartite agreement has been signed by IKG PTU with the Brock University and the Canadian Immiigration Centre, one of the leading immigration and education facilitators of Canada, for lateral entry of the students in the bachelors and masters programme there.

Dr. Buta Singh Sidhu informed that the graduates from any of the PTU affiliated colleges would now be able to join advanced graduate or post-graduate programmes in their respective areas of specialization at the Brock University and would receive credit for their studies here, for which the PTU's syllabus has already been mapped.

PTU had signed up an MoU last year with the University of Fraser Valley, and now after Brock University intends to bring on board several more leading institutions of Canada including Kwantlen Polytech University, and University of Northern British Columbia, Dr Sidhu added.

Parvinder Burn, founder and CEO of Canadian Immigration Centre, from Canada, who has facilitated the collaboration, informed that the students have a clear advantage of saving on fee besides getting the opportunity to work in Canada with three-year work permit which can be availed after the completion of their studies. He further informed that those desirous of acquiring prestigious international qualifications and working abroad can take the safest route through this programme. He also informed that colleges also have the opportunity to start twining programme with the Canadian universities if they so desire with either half+

Dr. Buta Singh Sidhu said that the global exposure, coupled with the effectively crafted curriculum, will expose PTU students to the latest concepts in the field and give them an edge in the domestic and global job market.

Tata AIG General Insurance Honors with Best Corporate Social Responsibility Award

Tata AIG

Ludhiana, October 14, 2016 ( Karan Singh ) :- Tata AIG General Insurance Company limited has been conferred with the 'Corporate Social Responsibility award at the 20th Asia Insurance Industry Awards 2016 held at Macau on 11th October, 2016. Tata AIG General Insurance Company Limited was recognized for its commitment to creating a sustainable ecosystem for all by collaborating with various NGOs in various field of health, sanitation, education, disaster relief, sustainability and volunteering.

Speaking on this occasion Sibesh Sen, Head CSR, TATA AIG General Insurance Company Limited said that it is a great feeling for us to be recognized by such a prestigious organization.  It inspires us to continue our efforts in the CSR and Sustainability space with an even greater motivation.

Some of the good work showcased by Tata AIG General Insurance Company Limited for this category, was providing solutions at grassroot level and working along with the community. The company worked closely with Tata Trust & a couple of NGOs to adopt the Kuran village of Rajasthan for providing immunization, improve nutrition, sanitation, education, water conservation, irrigation & cultivation leading to improvement in financial income & creation of self-help groups.

ACCA Crowns ‘Best Global Professional Body’ at International Industry awards

ACCA

Ludhiana, October 13, 2016 ( Karan Singh ) :- The Association of Chartered Certified Accountants (ACCA) won the hotly contested 'Professional Body of the Year' award at the prestigious 'The Accountant & International Accounting Bulletin Awards' in London. 

ACCA pipped fellow nominees CIMA, CPA Canada, CPA Ireland and the IMA to win the award in front of a packed crowd of industry leaders. On accepting the award, Alan Hatfield, ACCA's executive director of strategy and development paid tribute to ACCA's people around the globe: "I am particularly proud to accept this award on behalf of everyone at ACCA because it is in recognition of the breadth of the work our employees, members and students are doing right across the world."

According to Alan Hatfield, ACCA's integrated report was integral to winning the award, along with a host of key developments in learning and a new strategic alliance with CA ANZ (Chartered Accountants Australia and New Zealand).

Our integrated report illustrates the work ACCA does around the world and provides clear insight into our strategy, governance and performance and how ACCA works in the interest of the public in everything we do. As a resource, it ensures everything we do is transparent, accessible and understandable to all our stakeholders. 'We are also especially proud of the key developments in education and learning we have launched this year, including the move to four exam sittings a year, the launch of the revolutionary ACCA-X online learning solution, and our unique global partnership with University of London on a Masters in Professional Accounting.

As well as winning the award for Professional Body of the Year, ACCA also received nominations for 'Thought Leadership Initiative of the Year' for its flagship research project 'Professional accountants the future' and 'Capacity Building Champion of the Year' for its pioneering work in international development.

Fem Announces Hunt for Miss North India Princess 2016

Dabur India

Ludhiana, October 13, 2016 ( Karan Singh ) :-  Fem Fairness Naturals, India's most trusted fairness and facial bleach brand, today announced the launch of its mega model hunt-Fem Miss North India Princess 2016. The pageant is being organized to discover the most beautiful and fresh new face of North India, a face that embodies the values of Fem soft, fresh skin with a natural glow.

Dabur India Ltd Consumer Division, Head Sunil Sharma said that as a brand offers its consumer the promise and satisfaction of delivering natural glow to her skin and enhances her beauty. On this occasion, we are delighted to introduce our all new product – Fem Gold Ultra- "Ab Glow Nahi, Ultra Glow". Sunil Sharma further added that the brand has always been associated with beauty and this mega model hunt is another step forward in that direction. With Fem Miss North India Princess, we are seeking to offer young girls across cities of North India, a platform to showcase their beauty and also enter the world of mainstream modeling.

The hunt for North India Princess- "Kya aapke paas hai Sone se Sunhara Ultra Glow?" Would be conducted across colleges and institutes in North India. The on-ground activation will cover cities across states -- Delhi-NCR, Uttar Pradesh, Punjab and Himachal Pradesh.Girls from the age group of 18 to 25 can participate in this contest by registering herself either at the on-ground kiosks being set up in their colleges or on www.missnorthindia.in.

The shortlisted contestants would be invited for a city audition to be held across North Indian cities, including Chandigarh, Kanpur, Lucknow, Dehradun and Delhi where from an independent jury will pick 20 finalists. The 20 girls would undergo a special grooming programme in Chandigarh under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale which will be held at Chandigarh in December 2016. The Grand Finale would be judged by leading names from the beauty, fashion and entertainment industry.

Dinesh Kumar of Dabur India Ltd said that Fem Fairness Naturals has been adding glow to the faces of millions of young girls for decades now. Fem Miss North India Princess 2016 is an initiative that will also serve as a unique way of spreading beauty awareness among the young and college-going girls of North India.

Irresistible Offers by BMW India:Make Owning a BMW Easier than Ever Before

BMW India

Ludhiana, October 09, 2016 ( Karan Singh ) :- This festive season, BMW India has introduced exceptional offers, making it the best time for customers to own the BMW they always wanted. The offers are valid throughout the BMW dealership network in India in 30 cities.

Frank Schloeder, President (act.), BMW Group India said that this year, BMW will turn celebrations special for its customers. Our festive offer combines irresistible financial deals with comprehensive service packages for complete peace of mind. Owning a BMW is now much easier through flexible payment plans at extremely low rate of interest. Complimentary after sales packages and insurance eliminate all worries about servicing costs. And to top it all, an assured buyback guarantees an attractive value at the end of the contract. With this end-to-end offer, BMW fans have all the reasons to take home the car of their dreams.

During the festive season offer, customers can get their vehicle financed by BMW Financial Services India at a low rate of interest at 7.9%. The offer is valid irrespective of the loan amount, tenure or payment plan. With upto 40% lower EMIs, this proposition becomes all the more appealing.

Complimentary BMW Service Inclusive Plus and BMW Repair Inclusive that are valid for upto 3 years / 40,000 kilometers will ensure a completely hassle-free ownership experience. These transparent service packages cover the cost for maintenance, inspection and wear-and-tear. All service work is carried out by certified technicians using original BMW parts for unmatched quality assurance. Both the aftersales packages are transferrable to the next owner, thereby enhancing resale value.

BMW Service Inclusive plus covers all regular maintenance work such as vehicle check and standard scopes, engine oil service, engine oil top-ups along with service / replacement of air filter, fuel filter, micro filter, spark plugs and brake fluid. In addition, necessary replacement of brake pads, brake discs, wiper blades and clutch is also included. With BMW Repair Inclusive warranty, the cost for all necessary repairs is covered within the agreed mileage / duration.

The Festive Offer is valid on the BMW 3 Series, the BMW 5 Series and the BMW X3 till 31 October 2016. Customized offers are also available for other models in the BMW portfolio.

'The BMW Festival 2016', a series of exclusive events, will be held for customers at BMW dealerships in 10 cities (Gurgaon, Pune, Hyderabad, Mumbai, Bangalore, Coimbatore, Delhi, Chandigarh, Jaipur and Kochi). As part of this engagement, renowned fashion designers like Suneet Varma and Shantanu & Nikhil will present their festive couture collections and interact with the guests. Live musical performances accompanied by spirit tasting and sumptuous spreads will add to the flavor of festive celebrations. Guests will also have an opportunity to explore the range of Panerai luxury watches and avail special offers on their products.

HondaNo.1 Two Wheeler Brand in Punjab

Honda Motorcycle & Scooter India

Ludhiana, October 09, 2016 ( Karan Singh ) :- Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the No. 1 selling two-wheeler brand in Punjab is now created a new milestone.

Honda 2Wheelers is the first two-wheeler brand in the State to cross 50,000 unit sales (50,381) in just 3 months as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for the first quarter of FY'2016-17.

On achieving the fete,  Yadvinder Singh Guleria, Senior Vice President Sales & Marketing, Honda Motorcycle & Scooter India, said that be it crossing 50,000 unit mark in 3 months or Activa becoming No. 1 selling two-wheeler in Punjab, Honda's success story is a result of growing customer trust on the brand. The way people commute in Punjab is fast changing and automatic scooters are becoming No. 1 choice of Punjab. We are delighted that 2 of every 3 customers are buying Honda's automatic scooter for their daily commuting. This festival too, led by auspicious buying, Honda is progressing towards a bumper October sales in Punjab.

Mahindra & Mahindra First Indian Company to Announce Carbon Price

Mahindra & Mahindra

Ludhiana, October 09, 2016 ( Karan Singh ) :- Mahindra & Mahindra today became the first Indian company to announce its internal Carbon Price of US $10 per ton of carbon emitted. Mahindra's carbon price is aligned with its business commitment to reduce its Green House Gas emissions by 25% over the next three years. Carbon Pricing is an internationally recognized business tool that enables companies to create resources which are invested in low carbon technologies, which help reduce future emissions and lower operating costs.

According to Dr. Pawan Goenka, Executive Director, Mahindra and Mahindra Ltd. Said that Mahindra is a pioneer in sustainability and is deeply committed to the creation of low carbon businesses. We have reduced our carbon emissions over the years and this new Carbon Price will help accelerate innovation and drive our investments in energy efficient and renewable technologies. We hope this encourages other companies to take action at a time when India's emissions are set to rise in a BAU scenario, in step with the country's economic growth.

Commenting on the development, Tom Kerr, Director, Carbon Pricing Leadership Coalition, The World Bank Group, said that Mahindra & Mahindra's new internal carbon price is an excellent example for companies in India—and around the world—of how smart companies are taking advantage of low-carbon investment opportunities while managing carbon risk."

Mahindra adopted the new carbon price after several months of rigorous planning and effort in keeping with its progressive attitude toward sustainability. The company partnered with the World Bank and IFC led Carbon Pricing Leadership Coalition along with the World Resources Institute, India to enhance its understanding of the Carbon Price mechanism.

Mahindra started reporting its emissions from FY-2008 and over the last eight years the company has reduced its carbon emissions by 47% and its energy use by 32%. It has invested in developing India' first and only electric car, the E2O. Other initiatives include a recent investment in 4.2 MW of wind power and the use of Magnetic induction, LED lighting technology and waste heat recovery systems at its plants.

VIDEOCON d2h Announces Khushiyon Kee Diwali Offer

Videocon d2h

Ludhiana, October 07, 2016 ( Karan Singh ) :- Videocon d2h, India's fastest growing DTH service provider has announced Khushiyon kee Diwali Offer for the forthcoming festive season. Under this offer, one needs to book a new d2h connection, HD @ Rs 1820 or SD @ Rs 1620,Choose a monthly subscription plan, Get FREE UPGRADE to next higher subscription plan for 60 days. The Existing subscriber of Videocon d2h can pay Rs 10 extra on current monthly subscription plan; get upgraded to next higher subscription plan for 60 days.

Videocon d2h has always been a customer centric organization, as part of festive fervor associated with Diwali has announced this Khushiyon kee Diwali offer. Boosting the consumer sentiment and adding to the fervor of the upcoming festive season, Videocon d2h has joined the bandwagon of celebrations by announcing the offer for existing as well as new subscribers of Videocon d2h to maximize the engagement.

Saurabh Dhoot, Executive Chairman, Videocon d2h said that the festive season is all about mega enjoyment. This year our Diwali offer covers everyone from our existing subscriber to the potential subscriber opting for a new connection from Videocon d2h. This offer blends perfectly with our brand promise of providing wholesome entertainment for the family.

Anil Khera CEO Videocon d2h said that our Khushiyon kee Diwali promotion from 1st Oct to 30th Nov gives our existing consumer to enjoy the festive season with an upgrade to the next higher monthly plan for 60 days. We strongly believe that this attractive offer will create waves in the market in this festive season.

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of more than 570 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

Acer Announces Exciting Festive Offers for Consumers

Acer India

Ludhiana, October 06, 2016 ( Karan Singh ) :- Acer India, one of the largest PC vendors in the country brings in another compelling reason to celebrate this festive season with increased fervor. For this festive season, Acer has announced the special offers on the purchase of its range of Aspire Laptops, 2 in 1, convertibles and All-in-One PCs.

The offer from Acer will be valid for purchases made from October 1st and will continue through the festive period. Further adding festivities, Acer's new brand ambassador Anushka Sharma will be part of this forthcoming festive campaign. Acknowledging the need for customers to be able to stay connected with their loved ones, Acer's festive offers are an effort to encourage customers to purchase Acer's Aspire devices, enabling them to celebrate with loved ones.

Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India, said that we are pleased to offer great deals to our existing and prospective customers across the country. We welcome our customers to avail these special offers across our range of products, which include Bluetooth headphones, free antivirus and data recovery software, additional warranty and easy-payment schemes. He further said that in addition to this, we were excited to unveil the new range of Acer products including the world's thinnest laptop- Acer Swift 7 and the 21-inch curved screen gaming laptop – Predator 21X. We hope that these great offers and the forthcoming products will usher in a joyous occasion for all our consumers.

DishTV Launches New Comedy Active Service

Dish Tv

Ludhiana, October 06, 2016 ( Karan Singh ) :- With a vision to extend fun and entertainment to viewers, DishTV, Asia's largest DTH brand is all set to expand their bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment Ltd., one of India's leading filmed entertainment content house to launch a new service called "Comedy Active". Comedy Active Service, that aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the DishTV platform.

Comedy Active offers original content, created especially for this service along with the best of classic comedy television shows like 'Nukkad', 'Ye Jo Hai Zindagi', and 'Zabaan Sambhalke'. Segmented in two parts, Comedy Active will air content in the form of 'Classic comedy shows' and introduced 'short format comedy shows'.

Comedy Active Service will be packaged as a 24X7, ad free service which will showcase comedy programs throughout the day. Subscribers will get an opportunity to view some of the most classic comedy shows, Bollywood repurposed shows, Spoofs, Gags, Hidden camera pranks and Stand-up comedy, and be delighted by pure light hearted entertainment.

Announcing the new launch Arun Kapoor, Chief Executive Officer, DishTV said that we have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for Comedy. He said that Comedy Active service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them.  We are happy to announce our partnership with Shemaroo to launch Comedy Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers and strengthen our bond with our patrons.

Hiren Gada, Director, Shemaroo Entertainment Ltd said that we are very excited to launch comedy active service with DishTV. There is lack of good comedy content on television platform. Hence Consumers depend on other platforms for such content. This service will fill that gap. With Comedywalas, we plan to establish a one stop destination for every kind of comedy content that has a universal appeal.

Coca-Cola Partners with Snapdeal to Celebrate the ‘Joy of Giving Week’ Campaign

Snapdeal

Ludhiana, October 04, 2016 ( Karan Singh ) :- Coca-Cola India, a leading beverage company, today announced its association with Snapdeal, India's largest online marketplace, to celebrate 'Joy of Giving Week' campaign. As a part of this campaign, customers can go to Snapdeal Sunshine- Snapdeal's online donation platform, to donate stationery kits to underprivileged children. Coca-Cola India will match the donation amount of these kits up to a limit of INR 2, 00,000.

The campaign starts from 1st October and runs till 10th October, 2016 and the stationery kits (that include pencils, an eraser, a sharper and a ruler) will be directly delivered to partnering NGOs like Teach for India, GiveIndia, Bhumi, The Community Initiative, Care India, etc; which are actively working for education of underprivileged kids across the country. In addition, Snapdeal and Coca-Cola India will also run internal contests, where employees can register in teams and promote the campaign page to drive donations towards this cause.

Commenting on the partnership, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca-Cola India & South West Asia said that festive season provides opportunities to reach and touch as many lives as possible. We want everyone to 'taste the feeling' of happiness and love. Giving back to the community is core to our business and it gives us an immense pleasure to associate with this initiative. It will bring a smile to the children of the schools we support through the "Support My School Campaign. 

Speaking about the initiative, Rajnish Wahi, ‎Senior Vice President, Corporate Affairs and Communication, Snapdeal said that at Snapdeal, we believe that every child has limitless potential and small things often go a long way in nurturing dreams. The donations through Snapdeal Sunshine in the "Joy of Giving Week" are a simpleway of saying that we believe in these aspirations. We are delighted to partner with Coca-Cola India and Intex Technologies in this endeavor.

Savor Del Monte’s Delightful Range of Products This Diwali

Del Monte

Ludhiana, October 04, 2016 ( Karan Singh ) :-  Moving away from the passé, Del Monte has come up with specially crafted gift boxes for its premium range of fruit juices for the upcoming Diwali season. Thoughtfully designed, the Del Monte Delightful Moments gift packs offer an assortment of fruit drinks such as Four Seasons Mixed Fruit, Peach, Pink Guava, Green Apple, Pineapple, Peach Coolada to name a few.

With a sharp focus on the packaging, Del Monte gift packs aim to attract the customers and stand out on the shelf. With striking fruit motifs embossed in attractive bright colors, the packs mirror festivity and celebrations.

This year Del Monte is also offering customized gift boxes for its discerning customers to enjoy the festivity in utmost style and taste. These special gift boxes range from savory goodies comprising of lip-smacking Del Monte mayo variants along with a pack of Nachos, and health centric pack including Dried Fruits, Packaged fruits, Olives and 100% Fruit drinks, to customized pack for the authentic Italian cuisine lovers made up of Del Monte Pasta, Pasta Sauces & Olives.

Zee Action Presents:‘Khoonkhar Khalnayaks’ from October 7th to 9

Khoonkhar Khalnayaks, Zee Action,

Ludhiana, October 04, 2016 ( Karan Singh ) : India's one stop destination for action movies, Zee Action presents a weekend marathon of action creature flicks with 'Khoonkhar Khalnayaks' every night, 8 PM onwards from Friday, 7th October to Sunday, 9th October. This festival will showcase some of the best action potboilers laden with power packed performances, fierce creatures, thrilling stories, dramatic action sequences and much more.

'Khoonkhar Khalnayaks' kicks off this Friday, 7th October at 8 PM with 'King Kong 3' revolving around a face-off between Danny Bonaduce and Barry Williams as they hunt down the mythical big-foot. It will be followed by 'The Eagle Man' at 9:45 PM, a thriller around a commando team trying to combat supernatural incidents. On Saturday, 8thOctober at 8 PM, 'Godzilla', a huge lizard, radioactively mutated creature will take over television screens. Next in the line is 'Naga – The Snake Man' at 10:45 PM, a sci-fi thriller about an Amazonian tribe that guards the proverbial fountain of youth and the giant, multi-headed snake they worship. On Sunday, 9th October at 8 PM, the channel showcases 'Anaconda – Trail of Blood' starring Jennifer Lopez, a movie about a film crew and a snake hunter on a mission to chase down a legendary giant anaconda. The action packed bonanza concludes with 'Jurassic Avatar' at9:45 PM where all hell breaks loose as dozens of dinosaurs' escape into the city due to a breach in a laboratory.

Asia Road Racing Championship (ARRC)& Asia Dream Cup (ADC) Makes Indian Debut

Ludhiana, October 03, 2016 ( Karan Singh ) :-  This weekend is set to a landmark year for motorsports in India as racing aficionados of the country will witness international level racing action. The Buddh International Circuit (Greater Noida) is all set to host the Round 5 of Asia Road Racing Championship 2016 (ARRC) and Asia Dream Cup 2016 in Indian soil from September 30 to October 2, 2016.

with over 700 Moto GP wins and inching towards Triple Crown victory in 2016 MotoGP globally, Honda is a brand synonymous with racing worldwide. Extending its Racing DNA in India even further, Honda2Wheelers India is proud to sponsor the Indian contingent that will take on the best of racers from across Asia.

Leading Honda 2Wheeler India's assault from the front will be the 24 year old Indian racer Sarath Kumar (bike # 69). The two-time Honda One Make Race Champion (2014 and 2013) is the first-Indian rider to participate in 125GP and Moto-3 CEV Championship and the first to get a podium finish in 2014 season of Asia Dream Cup. Recognizing his immense talent, Honda has sponsored him to the Asia Road Racing Championship. Here he is set to challenge Asia's best racers in the most closely contested Super Sports 600cc segment.

The 22 year old engineer Hari Krishnan (bike # 17) has been in a prolific form in his 2nd season at the Asia Dream Cup. This season he is in full form and has already created history as the only Indian racer to have bagged 2 podium finishes (Second at Round 2 in Thailand; and Third at Round 3 in Japan) in the first 3 rounds. His aggressive racing style coupled with technical background helps him in bettering his racing craft in every race.

Completing the trio of Honda racers is one of India's most promising young racers Sethu Rajiv (bike # 18). The 19 year old started professional racing in 2013 and with his quick learning ability won multiple podium finishes in CBR 250R Honda One Make Race Championship. 2016 marks his international racing debut in the Asia Dream Cup.

Sharing details about Honda's impressive line-up in the motorsport weekend ahead,  Prabhu Nagaraj, Vice President, Customer Service, Honda Motorcycle & Scooter India Pvt Ltd. (HMSI) said that we are rooting for strong performances and podium finishes by the Indian contingent of Sarath Kumar, Hari Krishnan and Sethu Rajiv. Honda wants to popularize motorsport culture in India. As first step, we have handpicked the best talent from India and planned their career progression right teaching racing basics at grass-root level (Honda Ten 10 Racing Academy) to giving a national platform (Honda One Make Race) and taking India's best riders global (Asia Dream Cup / Asia Road Racing Championship). Our objective is to see Asia's riders grow and hopefully represent Asia in the coveted Moto3 and later Moto GP championships.

 About Asia Road Racing Championship: Introduced in 1996, the FIM Asia Road Racing Championship is the largest motorcycle racing series in Asia. The production series features three open-make categories (Super Sports 600cc, Asia Production 250cc and Under bone 130cc) as well as single manufacturer Asian platform like Honda's Asia Dream Cup.

City Psychologist Appointed Road Safety Specialist for World Bank Project in Rajasthan

Ludhiana, October 01, 2016 ( Karan Singh ) : City based young psychologist Dr Guneet Singh, an alumnus of Panjab University Department of Psychology has been appointed as Road Safety Specialist to assist the Government of Rajasthan for implementation of the World Bank Project of road safety.

She would be working on the Rajasthan Road Sector Modernization Project funded by the World Bank and would be posted at Jaipur.

Dr Guneet is one of the very few specialists in the country who did her doctorate in driving behavior and road safety from Panjab University.

She is the author of "Drive Safe Stay Smart: A parent's guide to safe driving for smart kids of a smart city", published by Chandigarh Traffic Police earlier this year, and was teaching the post-graduates in the Panjab Univesity.

Dr Guneet has also been working with the Chandigarh Traffic Police, as Traffic Marshal since 2014, as a volunteer, and has been conducting road safety workshops in educational institutions and organisations. 

She said that road crashes are taking massive toll of human life and property in our country and has attained epidemic proportion that needs to be tackled through a concerted multi-sectoral approach to prevent road fatalities

Short Film on Rising in Suicide Cases of Farmers Released

Ludhiana, October 01, 2016 ( Karan Singh ): A Short film, "Antim Ichha" is one amongst its series that has been written to challenge negative attitude of the society.  The short films sometimes leave meaningful messages for society.  Short films are made to guide society.

The film is conceived by Hum Akaali Production, film is produced by Shivcharan Singh Bhangoo along with co-producer Jatin Singh Khalsa.  This Short Film is directed by Paramjit Ghumaan. The film's writer is Pulkit Kochar and dialogues are written by Parmailjot Benipal and Dharminder Dass Bawa.

The film's lead characters played by Jagdish Papra, Jasbir Kaur, Gurpreet Singh and Parmailjot Benipal.  The music of this film has given by Pargat Ghumaan whereas the songs are written by Sarab Ghumaan.

Film is an unique concept, where the main Character of this film Amarjit is weighed down by heavy load of bank loans which he is unable to repay.  In this crisis situation, even his own family and society is against him instead of giving their support.  Amarjit is struggling with life circumstances, but the actions taken by bank leaves him with a broken heart.

He has discouraged by life, chooses to die. But before dying he leaves a message for the family and society.   This film has a message for families, in harmony with the views expressed by Amarjit Singh about today's society for saving precious lives from suicides.

The film fights the human psychological and narrow-minded members to help move a positive message that the whole family should feel the burden of his personal and family duties.

Short film "Antim Ichaa" has given a positive message to fading relationships and unbalanced society. As of today, we desperately need such films.

Bipasha Basu brings health food to MasterChef India season 5

Bipasha Basu with chefs

Jalandhar, September 29, 2016 (Akash Sharma): Haven’t we all gone ga-ga over her glamorous makeover in the last decade? And she has much more than just diet food to add to her list of favourite things to keep her going. During her recent visit to MasterChef India set, shooting for the fifth season of the show on Star Plus, she revealed to the judges and contestants how she likes to make her health food tastier.

Well, when you meet the Masters of kitchen, there is always a lot of food for thought, literally! So, while some contestants were excited and awed to see her, others were happy to share their favourite stories of adding nutrition to the tastiest meals.